5 Types of Affiliate Marketing Content Every Blogger Needs

Affiliate marketers should focus on high-quality, engaging content that will resonate best with their audience.

By Jeremy Koering • Last updated on December 16, 2022

If you’re new to affiliate marketing, welcome! Becoming an affiliate marketer is both exciting and challenging. It’s a learning experience that leads to development and financial success.

So, why is affiliate marketing content important? Your affiliate content is your sales pitch to the reader. Continue reading as I unpack the different types of affiliate marketing, and why you need to use them.

Why is affiliate content important?

When I first started affiliate marketing, I was explaining what I do for a living to my family. They had never heard the term “affiliate marketing” and had no idea there was a $17 billion industry selling other people’s products. During the conversation, I said something off-the-cuff that stuck with me–“I’m a digital salesman.”

From that moment forward, when people ask me what I do for a living, I respond that I’m a digital salesman.

Every piece of affiliate marketing content you create is a type of sales letter. At Profitblogger, we focus primarily on affiliate blogging. We promote writing various forms of affiliate content, targeting readers who are at different stages of the buyer’s journey.

The Buyer’s Journey

The primary types of content I write are roundup posts, product reviews, product comparisons, buyer’s guides, and how-to guides.

Each one of these types of affiliate content addresses readers at different stages of the buying process. Most people agree that there are four stages of the buyer’s journey:

  1. Awareness
  2. Consideration
  3. Decision
  4. Satisfaction

The majority of affiliate content address Awareness, Consideration, and Decision. As affiliate marketers, our job is to create content that helps our readers through each stage.

For instance, a how-to tutorial or buyer’s guide will help readers become aware of a product or service, while roundup posts, product reviews and comparisons will help readers consider and decide to buy.

A specific piece of affiliate content can appeal to multiple different journeys. In fact, roundup posts often have a broad audience because they attract people in all three stages.

In most situations, the Satisfaction phase is out of an affiliate marketers control because we are selling other people’s products. However, an honest opinion and review of that product can help bridge the gap.

Types of Affiliate Marketing Content

There are many types of affiliate marketing content, but as a blogger, there’s only five content types that I worry to create:

  1. Roundup Posts
  2. Product Reviews
  3. Product Comparisons
  4. Buyer’s Guides
  5. How-To Guides

Below, I provide more details for each type of affiliate content. Our goal at Profitblogger is to provide you the resources you need to start a successful affiliate site. We have affiliate templates, themes, and tutorials to help on your journey to becoming a Profitblogger.

Here are affiliate content tutorials I recommend starting with:

1. Roundup Posts

Roundup posts are the most common style of affiliate content because they work. This type of affiliate content allows you to list a group of products together related to your niche, and allow the reader to compare them side-by-side.

What is a Roundup Post?

A roundup post is one of the most popular types of affiliate marketing content. Essentially, it’s large listicle post that lists the top products of a niche. It allows readers to quickly find the best products without having to spend time doing their own research.

I find roundup posts to be the highest converting type of affiliate content because they attract a broad audience of shoppers who are ready to buy. Roundup posts are great for your affiliate site because they add valuable content that helps the reader on their buyer’s journey.


To learn more about roundup posts and how to use them on your affiliate site, check out these tutorials and articles:

Most roundup posts include an introduction, product table, individual product reviews, a conclusion with a strong sales pitch, a buyer’s guide (more on that later), and an FAQ. This is the outline we use at Profitblogger in our roundup post template and what we teach in our how to write a roundup post tutorial.

Why should affiliate marketers use Roundup Posts?

Roundup posts are the most effective type of affiliate marketing content. Hands down. And there are several good reasons why this is the case.

One of the problems that product reviews and product comparisons face, is convincing the reader to buy. Often, the audience for these types of affiliate content are know too much about the product. They’ve made up their mind to buy a product, but they’re searching for the last reason why.

Another issues is that you’re competing with other affiliate sites that provide similar in-depth reviews and comparisons, fighting for the last click of the buyer. So unless, your affiliate content is more convincing, making the sale is more difficult.

Roundup posts on the other hand have a distinct advantage. The roundup article audience is in the sweet-spot of the buyer’s journey. They don’t know too much or too little, and they’re at a stage ripe for sales propagation.

Roundup posts attract a more diverse, broader audience than reviews or comparisons. They attract the aunt looking for a gift for their nephew, the dad looking for a present for his wife, and the grandparents looking for a gift for their daughter.

When you’re not competing with the minutiae of a product, you’re able to engage a wider audience, and ultimately converting more sales.

That is why you should use roundup posts and why they’re such a critical type of affiliate marketing content.

Roundup Post Examples

Here are three successful roundup posts written by Profitblogger Pro subscribers:

I recommend learning from these roundup post examples to better understand how to create your own affiliate content. If you like the layout and design of these roundups, check out our Roundup Post Template. Our templates are easy-to-use and load into WordPress in one click, allowing you to quickly make beautiful Roundup Post content.

2. Product Reviews

Another common type of affiliate content are product reviews. While they don’t convert as frequently as roundup posts, an in-depth product review can provide great value and persuade readers to make a purchase.

What is a Product Review?

A product review is a popular piece of affiliate content because they convert and bring traffic to affiliate sites. They’re not as powerful as a roundup post, but readers searching for product reviews are deep into the buyer’s journey–which is a blessing and a curse.

Readers choose to read product reviews on affiliate sites vs. big online stores because they want an in-depth, thoughtful review of the product they’re interested in buying. While there is some debate about whether affiliate marketers are providing that (more on that below), if done properly, product reviews can be a beneficial resource to your audience.


Here are some product review tutorials and articles I would recommend if you would like to learn more:

A standard outline for a product review post includes an introduction, product summary with a rating, a box of pros and cons, test results, a list of similar products, and a conclusion with primary reasons to buy. This is the outline we use at Profitblogger in our product review template and what we teach in our how to write a product review tutorial.

Why are Product Reviews valuable to affiliate marketers?

In theory, product reviews provide an affiliate site the chance to be seen by a reader in the last stages of the buyer’s journey. Since many review keywords are low-difficulty, product reviews are often easy to get onto the first page.

However, as mentioned before, the audiences that product reviews attract often know too much about the product. They’ve essentially made up their mind about which product they’re going to buy, and it’s the luck of the draw as to which affiliate site will get the last click, and earn the commission.

So why should affiliate marketers use product reviews at all? You need to build authority on your affiliate site, especially after Google’s Helpful Content update. In my opinion, product reviews allow you to build context to your website-both for the readers and for search engines.

Here’s an example. Let’s say you have a product roundup for the “best toaster.” It will benefit your site if you build internal links to and from reviews of different toasters to that roundup. In effect, you are creating product reviews to boost the roundup post.

Honest product reviews provide a helpful assessment of a product so the reader can make an informed choice. Why do I use the word honest? Because most product reviews written by affiliate marketers are bogus. A good product review needs a hands-on approach. You should test the products yourself before reviewing them. Too often, affiliate marketers don’t do that.

An affiliate marketer can gain the trust of their audience with reliable, good product reviews. When the audience trusts you, they tend to purchase through your affiliate links more often.

If you can write honest, helpful product reviews, it’s worth your time. Product reviews require an investment of time and money, but your return on investment can be enormous.

Product Review Examples

Here are three product review post examples from Profitblogger Pro subscribers to give you an idea of what a good review should look like.

  • One
  • Two
  • Three

I recommend studying these product review examples and think of how you can create similar affiliate content. If you like the layouts of the product reviews above, check out our Product Review Template. Like all of our templates, our review template loads into your WordPress in one-click, so you can quickly make great looking Product Review content.

3. Product Comparisons

Product comparisons are a great way to showcase different products and explain the differences between them. This type of content helps readers understand the various features and benefits of each product, providing them with all the information they need to make an informed decision about which one is best for their needs.

What are Product Comparisons?

Product comparisons are a type of affiliate content that pins two (or more) products against one another. They’re a simple way for readers to compare products side by side, learn the key features, see the pros and cons, and understand which product is best for them.

I find product comparisons useful for both myself and the reader, because I can monetize the article with non-intrusive affiliate links, while providing beneficial content. This symbiotic relationship allows affiliate marketers to grow trust with the reader, and ultimately make a sale.


We have a variety of product comparison tutorials and guides to help you learn how to best utilize this popular type of affiliate marketing content:

Most product comparisons have a similar outline–introduction, comparison table, product comparison, individual reviews, and a conclusion (which is really just a sales pitch). This is the outline we use at Profitblogger in our product comparison template and what we teach in our how to write a product comparison tutorial.

Why should affiliate sites use Product Comparisons?

Search traffic. It’s the only answer that matters. In reality, product comparisons are an effective tool to generate sales, but they’re nowhere near as effective as roundup posts (as I discussed earlier). The main reason you should write product comparisons is to grow your organic search traffic.

If you use a keyword planning tool and do a search of a product and add “vs” to the end of it, you’ll find a wealth of traffic. Often times, these “vs” keywords are low-competition, which is great for new affiliate marketing sites. What this means is you have a higher chance ranking for these product comparison search terms.

Product comparisons also give your readers something they need: helpful information about which products are best for their needs. By comparing two or more products side by side, you can provide valuable insights into which one is best suited for the person doing the comparison shopping. This helps them make an informed decision and earn their trust as potential customers.

In the buyer’s journey, someone searching for a product comparison is close to purchasing. The quality of your product comparison article could be the difference between capturing the sale and losing out. Learn how to write great product comparisons and your affiliate site will flourish.

Product Comparison Examples

Here are three product comparison examples by some of our Profitblogger Pro subscribers, to help you get inspired:

  1. Caesars Palace vs. Venetian: Which hotel is right for you?

I recommend using these product comparison examples as inspiration for creating your own. If you like the layout and design of these examples, check out our Product Comparison Template. Our templates are easy to use! In one-click, you can load the template into your WordPress and start building effective Product Comparison content.

4. Buyer’s Guides

Buyer’s guides are another great way generate traffic. They’re a great tool for providing readers a vast amount of information about a single product or product category. Because buyer’s guides are comprehensive articles, they attract a lot of search terms.

What is a Buyer’s Guide?

In short, a buyer’s guide a large article that shares everything someone needs to know about a specific product or product category. They’re useful for targeting audiences who are researching products and just starting down the buyer’s journey.

Popular types of buyer’s guides include gift guides and holiday guides. These types of buyer’s guides reach a broader audience (one often looking to buy). The best buyer’s guides are painstakingly researched and full of useful information. Affiliate marketers can use buyer’s guides to sell products, but they’re often used as a site authority builder.


Here are some of our buyer’s guide tutorials and articles:

Most buyer’s guides have a similar outline–introduction, a reason a shopper should buy, the top product, how the product works, what the shopper needs to know, key features, how much the shopper should spend, and how products are tested. This is the outline we use at Profitblogger in our buyer’s guide template and what we teach in our how to write a buyer’s guide tutorial.

Why should you use a Buyer’s Guide on your affiliate site?

In most cases, buyer’s guides offer a lot of SEO value to your site. Often, these guides add a lot of search terms with relatively low-competition keywords. This means it’s an effective type of affiliate content to drive traffic to your site.

Some buyer’s guides are very useful tools for selling products, specifically holiday shopping guides and gift guides. If you work in a niche that is often given as a gift, a buyer’s guide can act a lot like a roundup post, but with the potential of being shared on social media and linked to by other websites, building important backlinks to your site.

A good buyer’s guide can also help establish you as an expert in your field. By taking the time to research and write a comprehensive guide, you are demonstrating your knowledge and expertise on the subject matter. This can help you attract new readers and grow your audience. 

Buyer’s guides are important for new affiliate sites for all of these reasons. If you’re strategic with your buyer’s guides, there’s a good chance they can bring in a lot of readers and make you a lot of money.

Buyer’s Guide Examples

Here are three examples of buyer’s guide posts from various Profitblogger Pro subscriber websites:

  • One
  • Two
  • Three

I recommend checking out these buyer’s guide examples to inspire ideas for your affiliate content. If you like the layout of these guides, check out our Buyer’s Guide Template. With our templates, you click one button and the buyer’s guide loads into your WordPress so you can quickly make great Buyer’s Guide content.

5. How-To Guides

Similar to a buyer’s guide, how-to guides are a great way to build authority and credibility with your readers. These step-by-step guides, provide instructions to a niche topic, so your reader can learn how to use a product (or product category).

What is a How-To Guide?

People are always searching for answers on the internet. That’s why how-to guides are a valuable piece of affiliate content. A how-to guide provides your audience with valuable step-by-step instructions to teach them how something is accomplished.

By creating how-to guides, you are providing your readers with useful information. Ultimately, these tutorials are incredibly popular because they offer a solution to a person’s problem. As affiliate marketers, solving problems is how we make money.


Here are some tutorials (I see the irony) and articles about How-To Guides:

Most how-to guides have a similar outline–introduction, description of what the guide is, an explanation why someone should read, step-by-step instructions, tips, and examples.. This is the outline we use at Profitblogger in our how-to guide template and what we teach in our how to write a tutorial.

Why should you use a How-To Guide for affiliate marketing?

We always want to add value to the audience as affiliate marketers. How-To Guides can help us accomplish that goal. The reality is how-to guides generally only make money if you’re using banner ads.

For me, how-to guides are a vital part of my SEO strategy. I use how-to guides as search funnels to the posts and products I want my viewers to go. Tutorials are valuable because they generate a lot of search terms and site traffic.

They also provide a layer of authority to your site that clues search engines on your authority of a subject matter. While you can monetize how-to guides, they’re one of the least effective types of affiliate marketing content to make money. But in the recipe of a healthy affiliate site, they’re critical.

How-To Guide Examples

Need some ideas for your how-to guide? Here are three examples of successful guides by Profitblogger Pro subscribers:

I recommend using these how-to guides examples to get ideas for creating your own. If you like the design of these guides, check out our How-To Guide Template. Just like all of our other templates, these are one-click wonders. Easily load the guide template into your WordPress and start making great How-To Guide content.


Your job as an affiliate marketing is to add value to your reader. You need to guide them towards a solution to solve their problem. Along the journey, your reader will have different problems. Writing these different types of affiliate marketing content allow you to be there for your reader at each step.

If you’re a new affiliate marketer, start creating roundup posts, product reviews, product comparisons, buyer’s guides, and how-to guides. Each one of these types of affiliate content solves a different problem for the reader. If you want to create great affiliate content without the headaches of designing posts and websites, I highly recommend signing up for Profitblogger Pro. We offer prebuilt affiliate WordPress themes and templates to help you quickly build new affiliate content on your site.


If you’re thinking about starting an affiliate marketing site, one of the first things you’ll need to do is create content. After all, without content, you won’t have anything to promote! Luckily, creating content for affiliate marketing is relatively easy – and it can be a lot of fun, too.

There are a few different types of affiliate marketing content that you can create, including product reviews, product comparisons, product roundups, and tutorials. The key is to choose a format that you’re comfortable with and that will appeal to your audience.

For example, if you’re an expert on a certain software program, you could create tutorial videos to show others how to use it. Or, if you’re passionate about a particular hobby, you could write blog posts about it. However, you choose to approach it, creating affiliate marketing content is a great way to build up your audience and start earning commissions.

Creating affiliate marketing content is a great way to earn money online. By promoting other people’s products and services, you can earn a commission on every sale that you generate. However, it’s important to create high-quality affiliate content that will actually convince people to make a purchase.

Luckily, here at Profitblogger, we offer a range of tutorials that will teach you how to create affiliate content that converts. We cover everything from writing product reviews and roundup posts to creating product comparisons and buyer’s guides. So if you’re interested in learning how to create affiliate content, be sure to check out our tutorials.

I started affiliate marketing when I was a complete beginner, and it was one of the best decisions I ever made. When you join Profitblogger Pro you’ll get access to everything you need to be successful, from expert tutorials to ready-to-use WordPress themes, affiliate blocks library, and more.

Because affiliate marketing is such a versatile way to make money online, it’s perfect for beginners. You can start small and scale up as you learn more and grow your audience. Whether you want to supplement your income or build a full-time business, affiliate marketing is a great option. So if you’re wondering if beginners can do affiliate marketing, the answer is a resounding yes!

Get A Head Start On Your Affiliate Marketing Site

With Profitblogger Pro, you’ll get instant access to our entire catalog of ready-to-use affiliate site templates, prebuilt affiliate blocks, expert tutorials, and more.

Our affiliate marketing tools and tutorials are designed to help you get started with ease and quickly grow.

Profitblogger Pro

  • 3 Affiliate Marketing WordPress Themes1 to kickstart your affiliate site
  • 36 Prebuilt Affiliate Marketing Blocks2 to quickly create powerful content
  • Expert Tutorials that teach you how to write effective affiliate content

1 Requires Kadence Theme which is available for free.
2 Requires Kadence Blocks Plugin which is available for free.