How To Write A Buyer’s Guide In 2023 (6 Easy Steps)

Profitblogger teaches you how to write effective buyer’s guides that will your readers will love.

By Jeremy Koering • Last updated on December 13, 2022

A buyer’s guide is a powerful tool that can help you reach more people with your affiliate marketing efforts while providing value at every turn. By creating comprehensive guides that provide detailed information about products and services along with comparison charts and clear calls-to-action buttons linking directly back to those items with your affiliate links attached, you can maximize both engagement and revenue from every piece of content you create! 

What is a buyer’s guide?

In short, a buyer’s guide is an informational document that helps potential customers understand the features of products or services they may be interested in purchasing. It explains those features in detail, often related to different types of customers with different needs.

The goal of the buyer’s guide is not just to provide information about the product or service, but also help potential buyers make an informed decision on which product or service might be best for them. A good buyer’s guide can help buyers narrow down their choices and more easily make a decision on what to purchase.

Key Elements of Buyer’s Guides

An effective buyer’s guide will include:

  • Introduction: A brief introduction should be included that provides the reader with an overview of the product or service.
  • Why should the shopper buy it? Highlight the key features and problems of the products or services that the buyer should consider.
  • Top Products: Highlight the best products or services available for customers, with an explanation of why they are the best.
  • How does it work? Describe how the product or service works, including features and benefits.
  • What should the shopper know before buying? Tell the readers what they need to look for including key features, negatives to avoid, and price points.
  • How much should the shopper spend? Share with the readers what the typical price range for the category is and if there’s any additional costs, including recurring purchases.

Why You Should Write Buyer’s Guide

You know that the success of your business depends on generating leads and converting them into customers. One tool you may not have considered is a buyer’s guide. A buyer’s guide is a content hub that includes important information about the products in a certain category, similar to a roundup post, making it easier for potential buyers to make informed decisions.

Conversion Optimization with Buyer’s Guides 

Buyer’s guides are effective at converting readers because the readers are actively shopping for the products they need or want. With this type of affiliate marketing content, you can provide readers with all the information they need to make an informed decision. You can also include links to product reviews on your website, so that shoppers can easily find what they’re looking for without having to leave your site.

SEO Benefit of Buyer’s Guides 

A comprehensive buyer’s guide offers users more value than just product comparisons and reviews. It provides an in-depth overview of the product categories and what users should consider when making their purchase decisions. This type of content contains relevant keywords that are important to search engine optimization, which can help your website rank higher in organic search results and drive more traffic to your site. 

How To Write A Buyer’s Guide

Writing a buyer’s guide can be an intimidating task. It is important to create a guide that is engaging, informative, and easy-to-read. With the right approach, you will have a buyer’s guide that serves your affiliate marketing goals while providing value to your readers. Let’s take a look at the steps necessary to write an effective buyer’s guide. 

1. Research

Before you start writing your buyer’s guide, it is essential to do some research on the topic. Make sure you have access to all of the information needed to answer any questions or concerns your readers might have about the product or service being discussed. This research should include looking through consumer reviews, industry articles, and product websites for any relevant details you would need to know when writing your own buyer’s guide. 

2. Audience

It is also important to know who your target audience is so that you can tailor your content accordingly. You want to make sure that the language you use in your buyer’s guide speaks directly to them—and not just those who are already familiar with the product or service being discussed. Think about their needs and interests when writing your content so that they can truly get something out of reading it. 

3. Draft An Outline

Once you have researched and know who the audience that will read your article, it’s time to start drafting an outline for your buyer’s guide. Break down each section of the guide into smaller points so that when it comes time to actually write it, it will be much easier for you since everything will already be laid out for you in advance. Doing this step before actually writing ensures that everything flows together nicely and there are no gaps in logic as each point builds upon itself from beginning to end. 

The Buyer’s Guide Outline We Use At Profitblogger:

  • Introduction
  • Why should the shopper buy the product?
  • Top Products
  • How does it work?
  • What should the shopper know before buying?
  • What is the difference between products?
  • How much should the shopper spend?
  • How we test the products

4. Write The Guide

Now that you have done all of the necessary prep work, it is time to actually sit down and write the buyer’s guide! Make sure that each section follows logically from one another and contains clear explanations of any information provided in the previous sections. Keep in mind what makes a great piece of content—it should be engaging and informative without being too long-winded or tedious for readers.

Section 1. Introduction

The introduction should provide a brief overview of the product, as well as what makes it unique among its competitors. This section must hook your reader right away and give them an idea of what they can expect to learn from the guide.

Section 2. Why should the shopper buy the product?

Next, it’s time to speak directly to the audience. Explain why they should be considering this product and what it can do for them. Focus on why this product could be beneficial and solve their needs without focusing too much on price points or features that are not relevant to their needs. 

Section 3. Display The Top Products

The third section will have a Product Table that displays the top products in the category. The table needs to stand out and have a clear call to action. Each product should have a short description, highlighting their features and benefits. 

Section 4. How does the product work?

We provide a little information in the fourth section, explaining how the product works. This should be written in plain language so that readers who are not familiar with the product can still understand it. Share about common functions and capabilities, as well as any possible limitations in order for shoppers to make an informed decision about which product is best suited for them. 

Section 5. What should the shopper know before buying?

Now is the time to share the most important features that shoppers should consider before making a purchase. This could include things like battery life, quality of materials, customer service reputation, or price range. Share details about any warranties offered as well and advice from previous users. You will also want to include what features shoppers should avoid if they don’t need them or if they could potentially cause more harm than good. 

Section 6. What is the difference?

This section is optional, but useful for certain types of products that are similar. For example, let’s imagine you’re writing a buyer’s guide for food processors, here you could discuss the difference between food processors and blenders.

Section 7. How much should the shopper spend?

An important piece to your buyer’s guide is sharing what the typical prices for different types of products within your niche category. So if you were writing about food processors you would share the top and bottom of that specific category. Also mention any recurring costs associated with ownership such as subscription fees, maintenance contracts, etc., so buyers know what sort of financial commitment they’re getting into before making their purchase decision.

Section 8. How we test the products

The last section is where you discuss how you test the different produces within the niche. Things like performance tests, durability tests, customer satisfaction surveys, etc., so buyers know that they can trust the quality of products being recommended by your buyer’s guide and website.

5. Edit & Format

The next step is editing and formatting! Once all of your content has been written, go back through it and make sure everything reads well without any grammar or spelling errors slipping through cracks (or use software like Grammarly). This is also the time to add any affiliate links or internal links to product reviews, comparisons, or other related content.

Additionally, make sure everything looks aesthetically pleasing by adding headings/subheadings where appropriate or using bulleted lists instead of long paragraphs if necessary (whatever works best for conveying information). 

6. Design The Guide

Lastly—but certainly not least—you will want to design your buyer’s guide with visuals such as images or videos if possible as this helps break up text blocks and keep readers engaged throughout their entire experience with the content (as opposed to just skimming over lengthy paragraphs).

When you become a Profitblogger Pro subscriber, you will have access to our Affiliate Blocks Library and Affiliate Marketing WordPress Themes, which both offer Buyer’s Guide templates that convert. This way, you can quickly and easily create slick looking guides with minimal effort.

By following our outlined steps above you can confidently create an informative buyer’s guide specific to your own niche market that can help boost conversions in no time! Furthermore by keeping up with industry trends regularly updating content becomes easier over time allowing for more efficient workflow management in terms of creating new content and updating existing content as needed.

Ultimately having a comprehensive buyer’s guide significantly increases customer confidence in both buying decisions made from recommendations featured within said guides while further increasing overall conversions generated from said purchases related back towards associated affiliate links used throughout each respective recommendation made within each respective buyer’s guide created!

Tips for Writing Buyer’s Guides

Here are a few tips to help you write an effective buyer’s guide:

Research the products thoroughly – Do ample research on the products you intend to include in your buyer’s guide. Read customer reviews and feedback, compare features and prices of different items, and familiarize yourself with the terminology for each item.

Create an outline – It’s important to plan out what information you want to include in your buyer’s guide. Create a clear outline of the sections and topics you want to cover, as well as any subtopics you can use for more in-depth analysis.

Write with an objective tone – Maintain an unbiased and impartial stance when writing about the products in your buyer’s guide. Aim to give readers all the facts so they can make an informed decision.

Be concise – Use simple, clear language and keep your sentences short and to the point in order to maximize readability. Avoid any technical jargon as much as possible unless you provide an explanation for it.

Include visuals – Include images, diagrams, or tables that can help illustrate certain points more clearly. Visuals can also be used to highlight the most important information.

Edit and proofread – Polish your buyer’s guide by proofreading and editing for typos, grammar mistakes, and readability. This will ensure that your guide is professional and error-free. Once you are happy with the content, publish it so readers can start learning from your buyer’s guide!

Buyer’s Guide Examples

Check out these three buyer’s guide examples by Profitblogger Pro subscribers:

  • One
  • Two
  • Three

Each of these great examples provide a comprehensive buyer’s guide within their respective niche market as well as clearly outline essential information needed by their respective consumers. This helps boost overall confidence in products or services recommended within each buyer’s guide while always leaving the door open to increased conversions related back towards associated affiliate links used throughout!


A well-written Buyer’s Guide is an essential part of any affiliate marketing website. Not only will it help improve your SEO, but it will also bring traffic that is further along in the buying process to your site. This guide provides you everything you need to know to get started writing your own Buyer’s Guide. However, if you want to jumpstart your affiliate marketing website, Profitblogger Pro offers prebuilt Affiliate Marketing WordPress Themes and Affiliate Block templates that are designed to help you make money online. Click here to join Profitblogger Pro today.


As an affiliate marketer, I know how crucial it is to create buyer’s guides that offer customers valuable and accurate information. To ensure my buyer’s guide is informative and trustworthy, I always start by thoroughly researching the product or service. I make sure to read reviews from industry experts, look up the latest customer feedback, and get in touch with the company to clarify any doubts or questions.

Once I’m done with my research, I strive to form a buyer’s guide that speaks directly to my audience. By knowing who my buyer’s guide is for, I can tailor the content in ways that will be helpful and engaging for them. Finally, I always format my buyer’s guide accordingly and include a table of contents so viewers can easily navigate through the article. At Profitblogger, we believe that buyer’s guide should provide shoppers with all the information they need before they buy anything online!

As an affiliate marketer, the most important aspect of a buyer’s guide is reliable, trustworthy content. By doing extensive research and providing clear, actionable information to your audience, you’ll be able to build trust and create a valuable resource for them.

To make your buyer’s guide truly effective, it’s important that all the information flows logically and that readers have no trouble understanding both why they should follow certain product recommendations and how to do so. Doing this will ensure that your buyer’s guide becomes an integral resource helping them make their purchasing decisions with confidence.

As an affiliate marketer, buyer’s guides are very useful to me. They provide a comprehensive overview of a niche category of products, in detail. For example, if I have an affiliate website devoted to baking, I could create buyer’s guides on products like food processors or stand mixers. Buyer’s guides are incredibly valuable because they allow me to give my readers all the information they need to make an informed purchase decision. Creating buyer’s guides ensures that I’m providing helpful content that keeps visitors on my site longer and increases the chances of them clicking through affiliate links and making purchases later.

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