Create A How-To Guide In 2023 (6 Easy Steps)

Learn how to create a how-to guide in 6 easy steps! Find out how to get more engagement for your affiliate marketing website.

By Jeremy Koering • Last updated on December 13, 2022

As an affiliate marketer, you know how important it is to create content that resonates with your audience. One of the most effective content formats you can use is the how-to guide. But what exactly is a how-to guide? In this blog post, I will explain what a how-to guide is and provide tips on how to write one that drives affiliate revenue.

What is a how-to guide?

A how-to guide is an instructional document designed to help readers learn about a certain topic or achieve a specific goal. It’s typically written in a step-by-step format, so readers can easily follow along and complete the task at hand. How-to guides are incredibly versatile—they can be used as tutorials, recipes, instruction manuals, and more—and they’re great for driving affiliate revenue.

How you design your how-to guide is determined by your niche and the goal you’re trying to achieve, but there are a few important elements every guide should include.

Elements of a How-To Guide

A how-to guide should have the following components:

  • Introduction: Include an introduction that explains what you will be teaching and why it’s important.
  • Step-by-step instructions: Break down the how-to into easy-to-follow steps that readers can complete in sequence.
  • Visuals: Include images or videos to demonstrate how each step is completed. This makes it easier for readers to understand how everything works together and visualize what they should be doing.
  • Tips and resources: Provide additional tips and resources that readers can use to learn more about the how-to.
  • Conclusion: Summarize the how-to and provide additional resources if they need more help.

Why You Should Write How-To Guides

As an affiliate marketer, it is critical to use how-to guides as part of your content strategy. Not only do these guides help add value to your blog and website but they are also effective in increasing visibility, adding important SEO keywords, and building trust and authority with your audience. Let’s take a closer look at why how-to guides should be a staple in any affiliate marketing strategy. 

Building Trust and Authority 

One of the most important elements for any business is gaining the trust and respect of their target audience. Your readers need to believe that you know what you’re talking about, that you have expertise in your field and can provide valuable insights based on experience.

How-to guides are a great way to accomplish this as they show your readers that you understand the process of doing something and can explain it in an easy to understand way. This establishes trust and authority which will lead to more people visiting your website for additional information or resources related to the topic at hand. 

Alert Search Engines You’re A Trusted Source 

Writing quality how-to guides also alerts search engines that your site is an authoritative source on the topic. This means that when people search for specific terms related to the topic of your guide, your page will appear higher up in the search results than those without quality content. This can be incredibly valuable for SEO purposes as it allows people who may not already be familiar with your brand or website to find you more easily online.  

Add Important SEO Keywords 

In addition to alerting search engines that you’re a trusted source on the topic, creating how-to guides also allows you to add important SEO keywords into your content. These keywords can then be picked up by search engine bots which will help boost rankings for certain terms related to the topic of your guide. Adding relevant keywords into your guide also helps build trust with readers and encourages them to click through from other websites or social media networks where they may have seen it shared. 

Increased Monetization Opportunities 

Lastly, if used correctly how-to guides can lead readers down a path towards other monetized pages like product reviews, roundups, or comparisons—places where they can learn even more about related products or services while also potentially making purchases through affiliate links associated with them. This provides yet another opportunity for affiliate marketers to make money while also providing valuable information at the same time.  

When done right, these guides can be incredibly effective at getting people interested in what you have to offer and encourage them to stick around long enough so they can make an informed decision about purchasing something from you or one of your affiliates. With quality content like this at their disposal, there’s no telling where an affiliate marketer’s success could take them!

Creating A How-To Guide

There are six key steps to creating a how-to guide:

1. Research 

The most important step to a how-to guide is research. You must have an in-depth understanding of the topic at hand so that you can write about it with authority. I like to start with keyword research to understand what people are searching for and how other sites are presenting similar information.

Once I have an understanding of the how the topic is being taught, I like to dive into researching every aspect I can about how the topic and how it can be made easier for someone to understand. This includes everything from how-to videos, comprehensive tutorials, and user manuals.

As you research the topic, you’ll start to see patterns emerge on how to best explain the given topic. This will give you a better understanding of how to create your own how-to guide.

2. Know The Audience

Another element you should pick up from your research is who the audience is for the how-to guide. You’ll want to tailor the how-to guide to the audience in terms of how you explain the tutorial and how much detail you go into.

For example, if you’re writing a how-to guide for someone who is just starting out with the topic, you’ll need to keep things relatively simple and easy to understand so that they can learn how to do whatever it is you’re teaching them how to do.

Conversely, if you’re writing a how-to guide for someone who already knows how the topic works and wants more advanced information, then you can go into more detail and provide more complex instructions.

3. Outline Your Guide

At Profitblogger, we generally use the same outline for every how-to guide. Why? Because it works! In fact, our Affiliate Blocks Library has this outline prebuilt in our How-To Guide Post Templates. Following a consistent outline also helps to ensure that the how-to guide is easy to understand and organized.

The How-To Guide Outline We Use At Profitblogger:

  • Introduction
  • A Quick Summary
  • Explain what the guide is to the reader.
  • Explain why the reader needs the guide.
  • How To Do It
  • Step-By-Step Guide
  • Additional Tips
  • Examples
  • FAQ

By writing how-to guides using this outline, you can ensure that the how-to guide is comprehensive and easy to follow.

4. Write The Guide

Writing a how-to guide can be straightforward and simple when you break it down into its components. To start, you should begin your guide with an introduction that outlines what the guide is about and why it is important for readers to follow it. 

Section 1. Introduction

The introduction should provide readers with an overview of the content they will find in the guide as well as explain what benefit they can expect from reading it. Additionally, you should include key points that will help them stay focused on the main objectives.

Section 2. Quick Summary

I like adding a quick summary that quickly tells readers what the guide is about, why the guide is important, and the main benefits they’ll gain from reading it. This helps keep readers on track and provides an easy way for them to quickly reference the main points.

Section 3. What

The first section I like adding after the introduction is a section that explains what the guide is about. This is where you can provide an in-depth explanation of the topic, this will add authority to your tutorial and provide readers with the information they need to understand the tutorial.

Section 4. Why

The second section I like including is a why section. This should briefly explain why readers need this how-to guide and what advantage they’ll gain by reading it. Not only does this provide an explanation of why the guide is important, but it also serves as a call to action, giving readers the motivation to take action and learn something new.

Section 5. Step-By-Step Instructions

Next, you should move onto providing step-by-step instructions on how to complete their objective. Each step should be clearly written in a way that allows readers to follow along easily and understand each one accurately. Be sure to include all the details necessary for each step, such as specific instructions or additional resources that may be needed in order to complete the task.

Section 6. Additional Tips

In addition to providing the steps required for completing their task, be sure to also offer additional tips or suggestions that may help them further optimize their results. This could include recommended tools or products that may make their task easier or quicker, for example.

Section 7. Examples

You also want to provide readers with examples of outcomes so they know what successful results look like. This could come in handy if they are having trouble following a specific step or need clarification on something mentioned earlier in your instruction set. 

Section 8. FAQ

Lastly, answer any frequently asked questions related to the how-to guide topic so readers have easy access to quick answers without needing to search elsewhere online or message customer service teams for assistance. 

5. Edit & Format

Revise your work one last time. Check for accuracy, clarity, and grammar. You can also use a tool such as Grammarly or Hemingway to double-check your work. Once you have made the necessary changes, format your guide so it’s easy to read with headings, subheadings, bullet points and lists when needed. This will make the content more organized and easier for readers to digest.

6. Add Visuals

Finally, once the article is edited and formatted, add any images, graphics, or videos that may help explain the content further. Visuals can be a great way to break up long blocks of text and also provide readers with an easier way to understand complex topics or instructions.

By following these steps, you are sure to create a well-written and informative how-to guide that readers will find helpful and engaging! If you need help designing your How-To Guides, Profitblogger Pro can help you create attractive, easy-to-follow guides that will get the job done.

Tips for How-To Guides

If you’re looking to create an effective how-to guide for your affiliate marketing efforts, here are some tips that you should keep in mind:

Make sure your instructions are easy to follow – Your instructions should be clear and concise so readers can easily understand them. Avoid using complex language and jargon that could confuse readers or make them feel overwhelmed by the task at hand.

Include visuals – Visuals such as images and videos can help break up long blocks of text and make your guide easier to digest. They also have the added benefit of making it easier for readers to visualize each step in the process.

Emphasize why people need the product/service – Throughout your guide, be sure to explain why people need the product/service you’re promoting and why they should choose yours over others. This will help encourage readers to click through on your affiliate links and convert into paying customers.

Promote related products/services – Once you’ve finished writing your guide, take some time to think about which other products/services would be beneficial for readers who have just completed their task(s). If you have any relevant affiliates or sponsorships, now would be a great time to highlight them!

Make sure it’s SEO friendly – Last but not least, don’t forget about SEO when creating your guide! Use relevant keywords throughout your content so it shows up in search engine results pages when people search for terms related to what you’re offering. This will help increase visibility for your website and drive more traffic (and potentially more sales!) in the long run.

Writing an effective how-to guide isn’t easy, but if done correctly it can be an incredibly powerful tool for driving affiliate revenue. By following these tips—making sure instructions are easy to follow, including visuals where appropriate, emphasizing why people need your product/service, promoting related products/services if applicable, and making sure it’s SEO friendly—you’ll be well on your way towards creating an engaging how-to guide that drives conversions!

How-To Guide Examples

Here are three How-To Guide examples by Profitblogger Pro subscribers that demonstrate how to create an effective guide:

  1. How To Do The $20 Trick
  2. Two
  3. Three

These How-To Guide examples demonstrate how powerful a well-written guide can be in driving affiliate revenue. By providing clear instructions and helpful tips, readers are more likely to follow through with each step of the process and convert into paying customers. So if you’re looking to increase your affiliate income, writing a comprehensive how-to guide can be an effective way to do it!


By following the strategies in this guide, you can create How-To Guides that will increase your site’s authority and drive traffic to your website. Although shoppers are early in their buyer’s journey when they’re reading these guides, they can provide confidence and authority. If you want to kickstart your affiliate site, Profitblogger Pro has prebuilt Affiliate Marketing WordPress Themes and powerful Affiliate Block templates that will save you time and help you make money faster. Join Profitblogger Pro today!


Creating a how-to guide can seem daunting but if you research your topic thoroughly, understand your audience and create an organized plan of action it’s much easier. Start with an introduction and quick summary about the how-to guide for context, then move into the step-by-step instructions which provide a great opportunity to throw in examples and additional tips along the way. Once you’re done, be sure to edit and format for clarity before adding visuals that enhances comprehension so readers gain the most from this how-to guide.

Read our Create A How-To Guide above for more details.

Creating an effective how-to tutorial is essential to help your readers understand how to accomplish something. To do this, it’s important to do extensive research on the topic so that you have the authority and confidence when educating your readers. You’ll also want to get a handle on who your audience is and adjust the level of detail accordingly.

Outlining the how-to guide will provide structure, make it easier to write and ensure comprehensive coverage of the topic. When writing up your guide, include an introduction, quick summary, step-by-step instructions as well as additional tips, examples and FAQs if needed.

Once your how-to tutorial is complete be sure to edit & format it for clarity before adding visuals like diagrams and screenshots. With this approach you’ll be able to create an engaging how-to tutorial which will successfully teach even the most complex concepts.

Creating How-To Guides for your blog can be time-consuming, but joining Profitblogger Pro makes it easier. Our Affiliate Marketing WordPress Themes and Affiliate Block Library provides prebuilt How-To Guide templates ready to use with one-click, so you don’t have to go through the manual process of designing them yourself.

This is the outline Profitblogger uses for how-to guides:

  • Introduction
  • A Quick Summary
  • Explain what the guide is to the reader.
  • Explain why the reader needs the guide.
  • How To Do It
  • Step-By-Step Guide
  • Additional Tips
  • Examples
  • FAQ

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