How To Write Great Roundup Posts In 2023 (5 Easy Steps)

How To Write Roundup Posts: A step-by-step blueprint for online entrepreneurs and marketers to maximize traffic and engagement!

By Jeremy Koering • Last updated on December 13, 2022

When I first started out in affiliate marketing, I was completely lost. I didn’t know where to start or what tactics to use. So I started reading blog post after blog post, trying to absorb all of the information I could. And one type of post that I kept seeing over and over again was the Roundup Post.

In this article, I’ll explain what makes a great Roundup Post and give you some tips on how to create your own. You’ll learn why roundups are one of the most popular types of affiliate marketing content. Plus, I’ll provide some examples so you can see how it’s done properly. Let’s get started!

What is a Roundup Post?

As an affiliate marketer, you’re always looking for ways to increase your income. One great way to do this is by creating roundup posts. Roundup posts feature several products, services, or tools related to a specific topic. These roundup posts give readers an easy way to compare products and make informed decisions about what they should buy.

Creating roundup posts can be very beneficial for affiliate marketers. Not only do roundup posts provide useful information to readers, but they also rank well in search engines. That means more people will find your website and click through to the affiliate links.

Types of Product Roundups

You may be familiar with “best products” posts, but there are many other kinds of product roundups you can create that will help you reach more potential customers and promote your brand.

Popular types of Roundup Posts:

  • Seasonal & Holiday Guides: A roundup post that features products related to a particular season or holiday can be very effective. Readers who are looking for gifts or special items during these times may follow your roundup posts and choose to buy those products through your affiliate links.
  • Gift Guides: These roundup posts are focused on helping readers find the perfect gift for a particular recipient. You can focus on specific occasions such as birthdays, anniversaries, graduations, etc. These posts are effective because readers are actively looking to buy.
  • Curated Lists: A curated list allows you to showcase products that you think would be beneficial to your readers. It’s important to make sure the products are relevant and high-quality, to increase credibility and make it easier for people to trust your recommendations.

There are plenty of alternative types of product roundups that affiliate marketers can use besides traditional “best products.” As long as you do your keyword research properly and stay up-to-date on trends, you should be able to find unique angles and niches that will differentiate you from the competition!

Elements of Roundup Posts

A roundup post should have the following components:

  • Introduction: Start with a brief introduction that hooks your readers, explaining what roundup post is about and how the reader will benefit.
  • Best Products Table: Every roundup must have a table featuring the best products. These tables have a high conversion rate and sell more products.
  • Individual Product Reviews: You need to include in-depth analysis of each product for readers to make an informed decision. Include product details, pros & cons, and a rating system.
  • Condensed Buyer’s Guide: A concise buyer’s guide highlighting what key features shoppers should look for, what negatives to avoid, and how the products will benefit the reader.
  • Conclusion: A strong conclusion that suggests products to different buyer personas is critical to the success of your roundup post.

Why You Should Write Roundup Posts

It’s important to keep your content fresh and engaging. One of the best ways to do this is by writing roundup posts—posts that bring together the best content in one place. Roundup posts are great because they convert readers, generate higher search volume through increased traffic, and are easy to read and update. Plus, they improve SEO. Here’s a closer look at why roundup posts should be part of every affiliate marketer’s content strategy. 

Roundup Posts Convert Readers 

Roundup posts are great for conversions because it gives readers everything they need in one place. Instead of having them click away from your site to several different pages, you can include all the information that they need in one post so they don’t have to leave the page. This makes them more likely to stay on your page longer and eventually make a purchase through one of your affiliate links.

Higher Search Volume Generates Traffic 

Roundup posts also help you increase search engine visibility by creating more traffic on your site. When you post roundup content with curated topics related to your niche, then it increases the likelihood that someone will find your website when searching for those topics online – which means more potential customers for you!

People Like Lists 

People love lists because they’re easy to read and digest quickly. Roundup posts allow people to quickly scan through the list and get all the information that they need without having to spend too much time on any one item – which makes it perfect for busy readers who don’t have much time to spare! Plus, these types of posts are likely to be shared on social media since people are more likely to share something when it’s presented in a neat list format with images or videos included as well!

Improve SEO

Roundup posts can also help with SEO since you can link internal content such as product reviews and how-to guides within the post itself. This helps Google understand what kind of content is most relevant on your site, which in turn helps improve SEO rankings over time – making them even better for driving organic traffic! 

Easy To Keep Updated

Lastly, roundup posts are easy to keep updated since you just need to add new items or remove outdated ones from the list whenever needed – making them great for staying current with industry trends and ensuring that readers always have access to up-to-date information about products or services related to their interests!  

With roundups being easy-to-read lists that can be quickly updated whenever necessary, this type of post is perfect for busy readers who want quick access to valuable information related to their interests without having too much time invested in reading each item individually! So if you haven’t incorporated roundups into your content strategy yet – now’s definitely the time!

How To Write A Roundup Post In 9 Steps

Writing a roundup post is one of the best ways to generate more clicks and get more affiliate sales. But how do you write a roundup post that really catches people’s attention and encourages them to buy? In this section, I’ll break down the key elements of a successful roundup post and give some tips on how to maximize your conversions.

1. Research Products

Before you start writing, make sure to do plenty of research on the products or services that you’ll be featuring in your roundup post. Look for reviews, ratings, and customer feedback so that you can accurately evaluate each item before including it in your roundup post. This will help ensure that readers are only presented with the best possible options.

2. Learn The Audience

Once you have your list of products narrowed down, it’s important to understand who your audience is and what they’re looking for. Consider the age range, gender, location, interests, and other demographic information about your readers when writing roundup posts so that you can create content specifically tailored for them – increasing the likelihood that they’ll take action.

3. Draft An Outline

Once you’ve done your research and have a good understanding of who you’re writing for, it’s time to start drafting an outline. Outlines help keep your roundup post organized and ensure that your points are covered in a clear, logical manner.

The Roundup Post Outline We Use At Profitblogger:

  • Introduction
  • Best Products Table
  • Individual Product Reviews
    • Product Overview
    • Product Features
    • Product Review
    • Product Pros & Cons
    • Product Summary
  • Buyer’s Guide
    • Why should the shopper buy?
    • What should the shopper know before buying?
    • How much should the shopper spend?
  • Conclusion
  • FAQ

3. Write The Roundup Post

Now it’s time to get writing! There’s 7 elements to a great roundup post.

Section 1. Clickable Title 

Your title can make or break your post. It needs to be interesting and engaging enough for readers to click on it, but also incorporate SEO keywords so that search engine robots can pick it up more easily. Try playing around with different words, phrases, and titles; you want something that stands out from the crowd while still being relevant to the topic at hand.

Section 2. Engaging Introduction

Your introduction is the first thing that readers will see when they open your roundup post – so make sure to hook them in right away! Describe what the post will be about and why it’s important for readers, then give a brief overview of each product or service listed in the roundup.

Section 3. A Product Comparison Table 

If you’re writing a roundup post about products, then having a product comparison table is essential. It should feature the best and most popular products with clear click call-to-actions so that readers can easily purchase them from your website. Make sure all of these products are related; if not, then it won’t be helpful for readers who are trying to compare options before making their decision. You should also include images of each product if possible so that readers can visualize what they’re buying before clicking through. 

Section 4. Individual Product Reviews

I’ve already written a guide on writing product reviews, but the approach in a roundup is slightly different. Similar to standalone product reviews, it’s important to have a good understanding of the product you are reviewing. Take some time to research the key specs and details about the product and make sure you understand how it works. This will give you valuable insight into what makes the product unique, which can be beneficial when crafting your review. 

The primary difference between standalone reviews and roundups is length. You still need to include pros and cons, personal experience, ideal customer, results the product had, social proof, and address common objections and negative feedback. Product reviews in roundup posts also provide you the opportunity to link to articles and individual product reviews, boosting your internal linking.

Things To Include In Your Product Review
  • Product Details: Share key specs and product description to provide readers with valuable background information on the product.
  • Pros & Cons: Provide a comprehensive overview of both sides so that readers can make an educated decision.
  • Personal Experience: What has been your experience with the product? What results have you seen? This will help build credibility and trust.
  • Ideal Customer: Who is this product most suitable for? Outlining this will help readers decide whether they’re the right fit.
  • Results: Share any results you’ve had with the product, such as increased sales or improved customer experience.
  • Social Proof: Include customer feedback and reviews to back up your claims and add credibility to your roundup post.
  • Common Objections: Outline any common negative feedback that you’ve come across. This will help readers make an informed decision.

Writing effective roundup posts with honest assessments of products can be difficult but rewarding when done right. By using the tips above, you can easily create reviews for your roundup articles that not only help you get more traffic to your website but also give readers helpful information they need to make educated decisions.

Read our tutorial on writing a product review for an in-depth overview.

Section 5. A Condensed Buyer’s Guide 

In addition to the product comparison table, you should also include a buyer’s guide that includes key considerations such as price range for the category of products and most popular brands/products in the category. Your methodology behind selecting these items is important too; explain exactly what criteria were used when choosing which products/brands made it onto your list. Finally, provide some information on how people can use these products correctly once they’ve purchased them; this will help increase customer satisfaction and loyalty over time!

Things To Include In Your Buyer’s Guide
  • Why should the shopper buy it? Highlight the key features and problems of the products or services that the buyer should consider.
  • What should the shopper know before buying? Tell the readers what they need to look for including key features, negatives to avoid, and price points.
  • How much should the shopper spend? Share with the readers what the typical price range for the category is and if there’s any additional costs, including recurring purchases.
  • How we review products: Share your methodology with your readers to build trust and authority on the topic.

Read our tutorial on writing a buyer’s guide for an in-depth overview.

Section 6. A Powerful Conclusion

To wrap up your roundup post, write a powerful recap that summarizes what readers learned from the post and why they should buy the product(s). Be sure to include any relevant links for readers to take action on if they’d like to purchase something you recommended. Additionally, be sure to end with a call-to-action that encourages readers to buy.

Section 7. Answer Questions

Finally, add an FAQ section to the bottom of your post. An FAQ is important for roundup posts, as it gives readers the opportunity to ask questions that can be quickly answered. It’s also a great way to include additional information that you didn’t mention earlier in the post. An FAQ section is also a great spot to add important SEO keywords, answer commonly searched questions, and provide readers with any extra information they might need before deciding on a product. 

5. Edit & Format

Before publishing your roundup post, take the time to read through it and make sure that everything is spelled correctly and flows well. You also want to make sure that you properly format the post; break up sections with subheadings, bold important points, and use bullet points whenever possible.

Don’t forget to include links to the products or services you’re featuring in your roundup post and add a call-to-action at the end encouraging readers to take action. This is an important step that will help convert your readers into paying customers!

Tips for Writing Roundup Posts

When writing a product roundup post, it’s important to keep the following tips in mind:

Do your research – For your roundup post to be successful, you need to establish credibility and authority on the topic in your niche. Always do your due diligence and research the products in-depth.

Detailed product reviews – Too often, individual product reviews don’t have enough detail in roundup posts. My most successful roundup posts always have detailed reviews with pros and cons, ideal customer, customer feedback, and common negatives. An honest and thorough review will net more conversions.

Set the tone – Stay consistent in your tone, style, and jargon throughout the roundup post. Too often round up posts look like individual sections mashed together. To avoid this, I start with my methodology and repeat the same process to produce a similar tone, even if I’m updating the roundup post a year later.

Include a buyer’s guide – While you don’t need a full buyer’s guide, a condensed buyer’s guide that details what shoppers should look for can help push them to make a final decision. It’s also a benefit to the post’s SEO.

Link to other posts – I see a lot of roundup posts that only sell products. The fact is you can increase your internal SEO links by linking to product reviews, product comparisons, how-to guides, and relevant content that helps the buyer. If you’re writing roundup posts further down a niche category, linking to those posts form the parent roundup is powerful.

By following these tips, you’ll be able to write roundup articles that provide helpful information and drive sales for your business. With the help of roundup posts, you can create a powerful online presence and attract more customers to your business.

Roundup Post Examples

Now that you know what roundup posts are, let’s take a look at three examples from Profitblogger Pro subscribers. Check out these roundup posts to see how it’s done:

These are just a few roundup post examples to get you started. As you can see, roundup posts provide readers with valuable information while also providing affiliate marketers with potential link opportunities.


If you want to become a successful affiliate marketer, it’s important that you understand how to write great product roundup posts. This guide provides everything you need to get started. However, if you really want to jumpstart your affiliate site, joining Profitblogger Pro is the way to go. With Profitblogger Pro, you’ll get access to prebuilt Affiliate Marketing WordPress Themes and powerful Affiliate Block templates – both of which will help increase your sales and conversions. So what are you waiting for? Join Profitblogger Pro today!


As a blogger, I’m always looking for ways to share expert insights with my readers in an engaging way. That’s why expert roundup posts have become so valuable to me. An expert roundup post is an article where experts in a particular niche are invited to participate and offer their expert opinion on a specified topic. This allows you to bring together several different perspectives and experiences into one place, making it a rich source of insight and advice for your readers. It also helps increase visibility for both the expert and the content, providing a great opportunity for sharing knowledge and connecting with new audiences.

As a guest blogger, roundup posts are a great way to promote your work and increase backlinks to your own website. A roundup post is when other people’s content – typically blogs or articles – is collected and shared together in a single article for readers to enjoy. Although the roundup posts can be about any type of topic, it’s important that you remain on-topic in order for someone to take the opportunity seriously.

The good thing about roundup posts in guest blogging is that instead of having all the content from just one writer’s point of view, it allows potential readers to read different perspectives in one place. This helps establish credibility and establishes trust between each contributing writer.

A curated roundup is a great way to get multiple perspectives on a topic of interest. It’s similar to product roundup posts, but it includes other authors in addition to yourself. With curated roundups, you can reach out to different bloggers and social media influencers who have expertise and opinions they can share with your audience. This allows readers to get diversified insights on the topic, making it an engaging and powerful experience for everyone involved!

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